Funny enough, all of this started because I could not afford a logo.

I did not grow up with some grand plan to become a video producer.

I started taking pictures in university because I was curious. I enjoyed capturing people and moments, but I soon realised I needed a logo for my photography.

There was only one small problem. I could not afford to pay a designer. 😂

So I opened my laptop and started learning how to make one myself. I did not know it then, but that small decision would lead me into graphic design and eventually an internship at a printing press, where I got to see how ideas moved from a computer screen into something people could actually hold.

Then I wanted to make a video for my coursemates.

It was my final year, and I wanted to create a collage video using pictures of everyone in my class. Nothing serious. I just wanted the pictures to move with music so we could have something to remember ourselves by.

That was my first proper meeting with Premiere Pro. I started learning how to trim clips, arrange pictures and match them with sound. As usual, curiosity took over. I wanted to know what else the software could do. That simple collage became the beginning of my journey into video editing.

After university, curiosity became my career.

I joined Insight Publicis as an intern in the production department. At first, I was mostly editing videos and syncing audio. After some time, I wanted to understand everything else happening around me.

• How were the cameras being used?
• How did people decide what to film?
• How did static designs become billboard animations?
• How did a simple brief eventually become the video a customer saw?

So I started watching, asking questions and learning from the people around me. I learnt how to use cameras, film content, edit brand videos and create motion graphics. I worked on billboard animations, social media content, branded videos and event coverage.

Later, I joined ID Africa as a Video Content Producer.

That exposed me to PR, editorial content and another side of storytelling. I learnt that some videos are created to sell, while others need to explain, document or help people see something differently.

Then technology changed the way I thought about video.

My next roles took me into the tech and SaaS world. I edited short-form content for the CEO of Earlynode and later produced educational YouTube content at Atarim. This was where I became more interested in videos that help people understand things.

A founder may know their product inside out, but their customer does not. A brand may have something useful to say, but a press statement or social media caption may not be enough.

Sometimes the real problem is not that the information is missing. It is that nobody has turned it into something people can easily see, understand and remember.

Eventually, I noticed the pattern.

Photography, graphic design, printing, advertising, PR, motion design and YouTube may look like different parts of my career. But I have been doing the same thing through all of them: taking something that still feels rough or unclear and finding a visual way to communicate it.

That is the thinking behind ASG Visuals. Today, I work with creators, founders, agencies and brand teams to produce:

• •YouTube videos
• •Educational brand content
• •Trailers and promos
• •Brand animation
• •Video adaptations for television, billboards and social media

I do not begin by asking which transition or effect we should use. I begin with simpler questions:

• What are we trying to say?
• Who needs to understand it?
• Why should they care?
• And what should they remember after watching?

The editing, motion and sound come after that.

A little more about me

If we work together, you will probably notice that I ask plenty of questions. I like to understand the idea before touching the timeline.

I care about small visual details, but I do not believe every second of a video needs to be moving. Sometimes the best creative decision is knowing when to let the story breathe.

I also enjoy teaching. Maybe it is because I remember what it felt like to open these tools for the first time and wonder where to begin. My classes are practical and relaxed. Less like a lecture, more like we are gisting while making something useful.

After all these years, curiosity is still the thing that keeps me going.

It is also why I ended up building this website myself, and why I built Editor Notes when I could not find a video review tool that worked the way I wanted.

I just really like figuring things out.

So if you have an idea in your head but you are not sure how to turn it into a video, that is where I come in.