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Video Ads and Campaign Creative

Ajala Travels, Ivory Coast and Ghana

Ajala Travels

Client
Ajala Travels
Service
Video Ads
Role
Edit, colour, sound design

Tools

  • Premiere Pro

The brief

If you are selling a trip, the ad has to do two jobs at once: announce it and get people to put their hand up. Ajala Travels was running their last tour of the year, Ivory Coast for four days then Ghana, 26 December 2024 to 4 January 2025, and wanted their own audience invited rather than advertised at. So the founder says it herself, to camera.

The outcome

A vertical ad for Instagram, ending on the site so anyone still watching knows where to go. Posted with only a few spots left.

Published

Out in the feed.

The replies are not compliments, they are questions. Spots remaining? Which country are you starting in? That is an invitation doing its job.

Paused while off screen
ajalatravels
ajalatravels We are officially in WINTER season and one of our most busiest times of the year and are so excited for our highly anticipated last trip of the year! 🎉🎉🎉 DATES - December 26, 2024 to January 4, 2025! 🗓️ starting in 🇨🇮 for 4 days, then 🇬🇭 for the rest! Interested in joining us? Drop us an email, DM and you'll receive a response with the full info, ASAP! 📨 Last few remaining spots - see you in December!
  • 09samspam Spots remaining?🤔❤️

  • movewithdoyin Yessss 🔥

  • wladreports 😍

  • london.bybev Oh love this 🔥

  • travelwithtolu Love this 😍

  • sendsprintapp Take me with you

  • scillaowusu This looks so engaging 😍

  • lovinglagos Hopefully very soon, west Africa will be borderless and it won't matter which country you enter or start from but you will have the opportunity to explore the different cultures all along the west African coast. Enjoy your trip with your guests ❤️🔥👏

  • chistory_ Funny enough was just thinking that I want to visit CIV again 💫🖤

  • tells.trips 🔥🔥🔥

  • quojo_himself Let's geauxxx 🇬🇭🏃🚀

  • youngafricacentre 🙌🤩

  • road2culturedom Which country are you starting in?

November 2024

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