- Client
- Atarim
- Service
- Explainer Videos
- Role
- Motion design, animation, sound design
Tools
- After Effects
- Premiere Pro
The brief
If what you are launching is software, there is nothing to point a camera at, so the whole thing has to be built. Atarim was introducing The Inner Circle, a set of AI agents that review a website the way a creative team would. The video had to introduce the agents, show them actually catching things on a real page, and end somewhere you could go and try it.
The outcome
Two versions of the same animated video, 40 seconds and 25, both closing on where to try it. The long one has room for the customer quotes; the short one goes straight from the agents to what they catch.
The short one
The 25 second version.
Same animation. I took the customer quotes out and tightened the timing, so it gets to the end card faster.
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Explainer Videos
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