- Client
- Atarim
- Service
- YouTube
- Role
- Editing, thumbnails, titles and descriptions, channel design, reporting
Tools
- Premiere Pro
- After Effects
- ChatGPT
- Canva
The brief
If you have a channel and nobody owns it, this is what owning it looks like. Atarim makes software for web agencies. When I came in the channel had 654 subscribers, and doubling that inside a year was the target I set myself in the company's yearly plan. I ran the channel with Zachery, and the work was never only the editing: somebody had to decide what each video was called, what its thumbnail said, when it went out, and what to do about the ones that did not work.
The outcome
654 subscribers to 1,230 in the year, off about 150 videos I worked on. Two long-form videos a week, every week, with shorts around them, and a channel that looks like one thing instead of a folder of uploads.
The job
What the year actually involved.
Editing was about half of it. The rest is the part that decides whether anybody presses play.
- Editing the long-form videos, two a week, every week
- Editing the shorts that went out around them
- Designing every thumbnail
- Writing the titles, the descriptions and the tags
- Redesigning the channel banner for the company's new look
- Building the templates the videos are made from, so the look holds without being rebuilt each time
- Animated marketing videos for the company, outside the channel
- Reviewing how the channel was doing and taking the numbers to the CEO
- Redoing thumbnails that were not working, a week or two after posting
Results
Where it started and where it ended.
The channel page on the day I started and on the day I finished. The banner changed in between too.
- 654 to 1,230
- Subscribers
- About 150
- Videos I worked on
- 2 a week
- Long-form, held all year
Doubling it was the target I set myself for the year. Read off the channel page at the start and at the end.
Around 85 of them long-form, the rest shorts. The channel itself went from 468 videos to 646 across the same year.
Plus shorts around them.
The collection
A few of them.
Three presenters, one look. The templates are why a video by any of them still reads as the same channel.
Prompting, explained on screen
The Internet Tore Apart This Monet Painting Thinking It Was AI
AI Won't Replace You
The product, walked through
Why Most Agencies Struggle With Revenue Fluctuations
An OpenAI update, for agencies
Thumbnails
The picture that decides whether anybody clicks.
Designed for the channel, one per video. Images generated in ChatGPT, then composited and finished in Canva. Any of these that were not working got redone a week or two after posting.
The Internet Tore Apart This Monet Painting Thinking It Was AI
Adobe for Creativity Connector: Setup in Minutes
Web Agency Summit 2026: Scale Your Design Business
How To Increase Conversion Rate On Any Website Without Redesigning
I Built Websites From a Van: That's When I Learned Feedback Was Broken
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