Baruka Nuts social ad

The brief

If your product has a list of reasons to buy it and nobody reads lists, this is that job. Barukas sells baru nuts out of the Brazilian savanna, and the pitch is a stack of facts: more fibre, more protein, fewer calories than any other nut, and a supply chain that pays people to leave the trees standing. All of it had to land in 30 seconds, in the tall frame the feed uses, with the sound off half the time.

The outcome

A 30 second social ad, built for the feed: customer footage up front, the claims stacked through the middle, and the full range on the end frame.