- Client
- Coca-Cola Foundation
- Service
- Trailers and Promos
- Role
- Trailer edit, story structure, motion design, sound design
Tools
- Premiere Pro
- After Effects
The brief
If you have a long documentary and nobody is clicking it, this is the job that fixes that. The Coca-Cola Foundation had spent a year on a documentary. Through Jamii, their waste, water and wealth programme, they followed the people who actually move Lagos plastic: waste pickers, JCI volunteers, beach clean-up crews on World Ocean Day. The documentary was finished and it was long. My job at ID Africa was the 48 seconds that had to stop somebody scrolling, get them to care about a documentary on waste, and leave them holding the date.
The outcome
A 48 second trailer for social, closing on where to watch and when. The full documentary, The Bright Side of Waste, is on the Coca-Cola Nigeria channel.
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Trailers and Promos
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