- Client
- Showmax
- Service
- YouTube
- Role
- Production coordinator, video producer, motion design, edit
Tools
- Premiere Pro
- After Effects
The brief
If you have a launch date and need people talking before it arrives, this is that job. Real Housewives of Lagos was coming back for a second season, and Showmax wanted the noise to start before the show did. A run of interview videos with the cast, built to be posted rather than broadcast: personalities first, the drama close behind, and enough of a look behind the scenes that a fan feels early rather than advertised to. 120 days from brief to the last delivery.
The outcome
Seven interview videos for the season two launch, published on the Showmax channel. Agency ID Africa, production company Larry J Entertainment.
The videos
Seven hooks, seven videos.
Each one is titled with the line the housewife actually said. That line is the post.
I'm staying away from drama this season, watch on YouTube, opens in a new tab
The Housewife I bonded the most with is..., watch on YouTube, opens in a new tab
This season I'm Iyabo Ojo with the violent hat, watch on YouTube, opens in a new tab
I'll be more playful this season, watch on YouTube, opens in a new tab
I'm the shadiest Housewife, watch on YouTube, opens in a new tab
My personality will surprise people on the show, watch on YouTube, opens in a new tab
I'm a beautiful, selfless soul, watch on YouTube, opens in a new tab
Want something like this?
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