Star Radler New Look | ASG Visuals

Client: Star Radler, Nigerian Breweries
Service: Video Ads
Role: Motion design, animation, edit, sound design

Tools

After Effects
Premiere Pro
Illustrator

The brief

If you are launching something that has to run everywhere at once, this is what that looks like. Star Radler was relaunching after five years in the Nigerian market, with a new bottle, a second flavour and a redesigned identity. Insight Publicis needed the reveal built for a feed, a television break and a wall of LED boards across five cities. The product had to be the hero, the two flavours had to read instantly, and every version had to carry the same beat.

The outcome

One reveal, delivered in five formats: an 18 second social video, a 45 second infomercial with voice-over, a square feed version, a 10 second version for television, and 12 LED board adaptations across Lagos, Abuja, Enugu and Port Harcourt.

The long version

The 45 second infomercial.

The voice-over version, built to explain the change rather than only show it: five years in market, a new look, a second flavour, the same price.

Published

Out in the feed.

The replies are the part worth reading. Almost none of them are about the video, they are people asking where to buy it.

star_radler

star_radler Exciting new flavours coming your way! Get the very best of the unique Radler taste with our refreshing new look and exciting flavour.#StarRadler #TwiceTheRefreshment

valzikie One of my fav drinks 🍻🍻
cheryl._._maddy Wen will it be available cos I looked for it n was told nt in stock yet?
chef_vallen Where is your outlet in Abuja
fatima_suzie Is it in the market already?
mandar_vkr ⭐⭐⭐⭐⭐
s.pheena ⭐⭐⭐🌟

View post on Instagram

4 November 2020

Television

10 seconds, around the programme.

This is the version that shrinks whatever is on air into the corner and runs the ad around it. 10 seconds, the tightest format in the campaign and the one with the least room to be wrong.