- Client
- Upperhand Creative
- Service
- YouTube
- Role
- Edit, captions, motion design, colour, sound design
Tools
- Premiere Pro
- After Effects
The brief
A 46 second vertical video for Upperhand Creative, on what to say in a video so people actually do something after watching it. It did not start as a short. It came out of an 11 minute video they had already published, and not from one run of it either: the lines that make it up sit in several different places across the 11 minutes, so the first job was finding them and getting them to sound like one thought.
The outcome
A 46 second vertical video for the feed, pulled out of an 11 minute one and ending on the one thing it wants the viewer to do.
Side by side
Before and after, running together.
The rough edit and the finished video, both playing on the same clock so you are always comparing the same moment.
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